Top 5 Social Apps Performance in Africa Q4 2023

In the fourth quarter of 2023, the top five social apps in Africa showcased varied performance trends across downloads, revenue, and active users. Here’s a closer look at the data provided by Sensor Tower:

TikTok experienced a notable fluctuation in weekly downloads, with a high of 1.7M in early October and a dip to around 1.1M in mid-November, before ending the quarter with a resurgence to 1.5M. Its weekly revenue showed a fairly stable trend, averaging around $230K to $270K. The number of weekly active users remained relatively steady throughout the quarter, hovering around 43M.

Tango- Live Stream, Video Chat saw consistent weekly downloads, maintaining figures between 24K and 30K. Revenue had a slight decline from $22K in early October to $16K by the end of December. Weekly active users for the app showed a stable trend, fluctuating between 520K and 547K.

Facebook reported weekly downloads ranging from 1M to 1.4M, with a peak of 1.3M in the final week of December. Revenue for Facebook followed a relatively stable path, hovering around $16K to $23K. The app consistently engaged over 142M weekly active users, peaking at 145M in early December.

Instagram saw weekly downloads between 820K and 970K, with a peak at the end of December. Revenue trends were stable, ranging from $29K to $41K. Weekly active users remained around the 42M mark throughout the quarter.

Chamet - Live Video Chat had weekly downloads that varied from 5K to 10K. Revenue showed minor fluctuations, moving between $5K and $6.7K. The app engaged around 43K to 56K weekly active users, experiencing a gradual decline towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower.